Sample Page

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

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As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

BRAND PURPOSE & BUSINESS SUCCESS
A Company’s Brand Purpose must be more than a mere slogan or a ‘good-to-have’ statement if it’s to be an effective driver of growth. In fact, it should ideally be the kind that empowers an organization to hold itself accountable with transparency and be true to its core values. The ‘why’ of purpose can resonate deeply with consumers and provide a trusted ‘north star’ to guide strategic decision-making. This is certainly an area ripe for more rigorous discussions & an opportunity to shape your organization’s BRAND PURPOSE with a straight commercial advantage. In this session of the workshop, we will focus on helping you craft your organisation’s aspirational-packed purpose that will be the galvanizing force in driving all your business actions. A corporate purpose that is grounded in humanity and inspires a call to action; one where sustainable profit is a natural outcome for the business.
BRAND PURPOSE & BUSINESS SUCCESS
A Company’s Brand Purpose must be more than a mere slogan or a ‘good-to-have’ statement if it’s to be an effective driver of growth. In fact, it should ideally be the kind that empowers an organization to hold itself accountable with transparency and be true to its core values. The ‘why’ of purpose can resonate deeply with consumers and provide a trusted ‘north star’ to guide strategic decision-making. This is certainly an area ripe for more rigorous discussions & an opportunity to shape your organization’s BRAND PURPOSE with a straight commercial advantage. In this session of the workshop, we will focus on helping you craft your organisation’s aspirational-packed purpose that will be the galvanizing force in driving all your business actions. A corporate purpose that is grounded in humanity and inspires a call to action; one where sustainable profit is a natural outcome for the business.
DEMYSTIFYING THE SCIENCE UNDERLYING BRAND POSITIONING
Having crafted an inspiring purpose, and arrived at a strong narrative, the next step will be to help bring alive that purpose in the marketplace in a manner that strongly positions your company’s offering as a uniquely differentiated product/service with a strong consumer value proposition. All things equal, effective positioning is often the difference between a thriving business and one that gets lost in the sea of competition. Through a structured & scientific process, this session will help you understand the key building blocks of the strategic positioning process and the relevance of data & insights in crafting a strong brand positioning.
DEMYSTIFYING THE SCIENCE UNDERLYING BRAND POSITIONING
Having crafted an inspiring purpose, and arrived at a strong narrative, the next step will be to help bring alive that purpose in the marketplace in a manner that strongly positions your company’s offering as a uniquely differentiated product/service with a strong consumer value proposition. All things equal, effective positioning is often the difference between a thriving business and one that gets lost in the sea of competition. Through a structured & scientific process, this session will help you understand the key building blocks of the strategic positioning process and the relevance of data & insights in crafting a strong brand positioning.
LEARN WHY BRAND STORYTELLING IS THE FUTURE OF MARKETING
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s productivity & profitability. In our fast-paced, digital age, human connection is a rare gem. To stand out, businesses must forge meaningful relationships with their audiences. Enter brand storytelling—a powerful tool that blends facts and emotions into a compelling narrative.. Transform your marketing approach by making storytelling a foundational element. Join our workshop to discover how to create a captivating brand narrative that boosts visibility, drives profit, and leaves a lasting impact!
LEARN WHY BRAND STORYTELLING IS THE FUTURE OF MARKETING
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s productivity & profitability. In our fast-paced, digital age, human connection is a rare gem. To stand out, businesses must forge meaningful relationships with their audiences. Enter brand storytelling—a powerful tool that blends facts and emotions into a compelling narrative.. Transform your marketing approach by making storytelling a foundational element. Join our workshop to discover how to create a captivating brand narrative that boosts visibility, drives profit, and leaves a lasting impact! Through a structured & scientific process, this session will help you understand the key building blocks of the strategic positioning process and the relevance of data & insights in crafting a strong brand positioning.
Anisha Motwani
FOUNDER STORM THE NORM; BRAND & STRATEGY EXPERT, AUTHOR
Anisha is a highly accomplished business leader and strategic thinker with 35 years of experience in advertising, auto manufacturing, and financial services. She has a proven track record in brand building and digital transformation, having architected several well-known consumer brands and developed business-boosting strategies. Following a 25-year corporate career, she launched Storm the Norm in 2015, a firm helping businesses adapt to disruption by challenging conventional norms. Some clients include Nestle, Viacom18, Unilever, Whirlpool, Schneider Electric, Reliance Retail, AMEX, Welspun, Max Group, and numerous startups across India and Southeast Asia. Ms Anisha Motwani has been the advisor with the World Bank on the prestigious ‘Swachh Bharat Programme’, ‘Adoption of Solar Rooftops’ & ‘National Mission for Clean Ganga’. She currently serves as an Independent Director on the board of some leading organisations: - Abbot India - Godrej Finance Ltd - Godrej Finance Ltd - Philips Domestic Appliances Ltd (Versuni India Ltd) - Star Health Insurance Ltd - Nuvama Wealth Management Ltd - Motherson Sumi Wiring Solutions - Raymond Lifestyle Ltd Author of two bestselling books, ‘Storm the Norm’ & ‘She Storms the Norm’ and a columnist, she also hosts the Storm the Norm podcast https://spoti.fi/3E9iJ5z, interviewing industry leaders to challenge business norms. She is on the Advisory Board of the CII Innovation Committee, Atal Incubation Centre, Indian Institute of Health & Medical Research, India Diversity Forum & a regular speaker at national and global business platforms. In recognition of her achievements, she was voted as one of the ’50 Most Powerful Women in Indian Business’ by Business Today for three consecutive years since 2009. She has also been recognised amongst the ‘Top 50 Women in Media, Marketing and Advertising’ by Impact & Colors for 4 successive years since 2011. She has been conferred ‘The Women at Work Leadership Award 2011’ by the Asian Confederation of Business and ‘Brand Builder of the Year’ by NDTV, among many others. An MBA, Anisha studied at Sophiya College and lives in Delhi with her husband Mahinder and children - Prerna & Prithviraj.
Anisha Motwani
FOUNDER STORM THE NORM; BRAND & STRATEGY EXPERT, AUTHOR
Anisha is a highly accomplished business leader and strategic thinker with 35 years of experience in advertising, auto manufacturing, and financial services. She has a proven track record in brand building and digital transformation, having architected several well-known consumer brands and developed business-boosting strategies. Following a 25-year corporate career, she launched Storm the Norm in 2015, a firm helping businesses adapt to disruption by challenging conventional norms. Some clients include Nestle, Viacom18, Unilever, Whirlpool, Schneider Electric, Reliance Retail, AMEX, Welspun, Max Group, and numerous startups across India and Southeast Asia. Ms Anisha Motwani has been the advisor with the World Bank on the prestigious ‘Swachh Bharat Programme’, ‘Adoption of Solar Rooftops’ & ‘National Mission for Clean Ganga’. She currently serves as an Independent Director on the board of some leading organisations: - Abbot India - Godrej Finance Ltd - Godrej Finance Ltd - Philips Domestic Appliances Ltd (Versuni India Ltd) - Star Health Insurance Ltd - Nuvama Wealth Management Ltd - Motherson Sumi Wiring Solutions - Raymond Lifestyle Ltd Author of two bestselling books, ‘Storm the Norm’ & ‘She Storms the Norm’ and a columnist, she also hosts the Storm the Norm podcast https://spoti.fi/3E9iJ5z, interviewing industry leaders to challenge business norms. She is on the Advisory Board of the CII Innovation Committee, Atal Incubation Centre, Indian Institute of Health & Medical Research, India Diversity Forum & a regular speaker at national and global business platforms. In recognition of her achievements, she was voted as one of the ’50 Most Powerful Women in Indian Business’ by Business Today for three consecutive years since 2009. She has also been recognised amongst the ‘Top 50 Women in Media, Marketing and Advertising’ by Impact & Colors for 4 successive years since 2011. She has been conferred ‘The Women at Work Leadership Award 2011’ by the Asian Confederation of Business and ‘Brand Builder of the Year’ by NDTV, among many others. An MBA, Anisha studied at Sophiya College and lives in Delhi with her husband Mahinder and children - Prerna & Prithviraj.
Ameen Haque
FOUNDER STORYWALLAHS; MASTER STORYTELLER
Ameen Haque is the founder of Storywallahs and believes good stories happen to those who can tell them. He considers himself a story monk i.e. both a student as well as a practitioner and teacher of storytelling. CEO’ s, change makers and business leaders from across the world have turned to him for help with their stories. He has studied business administration and followed that up with a course in advertising & media planning from MICA. Formerly a Vice President at Ogilvy & Mather, Ameen has over 20 years of experience in advertising, marketing, consulting and theatre. His work is deeply influenced by his experiences in communications, both as a marketer and as an actor. He learned storytelling while creating campaigns for some of the biggest brands, helping start-up founders raise funds and while telling stories to those with the lowest attention spans - children. When not studying or teaching storytelling, he loves climbing hills and playing table tennis.
Ameen Haque
FOUNDER STORYWALLAHS; MASTER STORYTELLER
Ameen Haque is the founder of Storywallahs and believes good stories happen to those who can tell them. He considers himself a story monk i.e. both a student as well as a practitioner and teacher of storytelling. CEO’ s, change makers and business leaders from across the world have turned to him for help with their stories. He has studied business administration and followed that up with a course in advertising & media planning from MICA. Formerly a Vice President at Ogilvy & Mather, Ameen has over 20 years of experience in advertising, marketing, consulting and theatre. His work is deeply influenced by his experiences in communications, both as a marketer and as an actor. He learned storytelling while creating campaigns for some of the biggest brands, helping start-up founders raise funds and while telling stories to those with the lowest attention spans - children. When not studying or teaching storytelling, he loves climbing hills and playing table tennis.
Atika Malik
STRATEGY ADVISORY PARTNER
Atika is a Strategic Advisory Partner to Founders and CEO’s of companies that are seeking to scale. She has partnered organisations, across diverse sectors from digital upskilling, news and media, social impact, cloud kitchens, snacks, wealth management to name a few. Atika was the former Chief Operating Officer and Chief Strategy Officer, South West Asia of Cheil Worldwide – a digitally integrated advertising agency, with specialisation across retail, experiential, digital media, e-commerce, influencer marketing and brand communication. Atika’s previous roles have included Global Planning Director at Wunderman Thompson in Singapore and Strategy Consultant at leading global nutrition company DSM. She has worked across markets from China to Brazil and on many exciting brands like Samsung, Unilever, Pepsi, Morris Garages, Frito Lay, Nestle, Adidas and Reckitt Benckiser. She has addressed a range of business problems for companies - from driving category adoption, market entry strategies, behaviour change, to product development and new customer segments. She actively supports the growth of young women in corporate roles. Atika has been a speaker at Cannes Lions and judged many Indian and International advertising award shows.
Atika Malik
STRATEGY ADVISORY PARTNER
Atika is a Strategic Advisory Partner to Founders and CEO’s of companies that are seeking to scale. She has partnered organisations, across diverse sectors from digital upskilling, news and media, social impact, cloud kitchens, snacks, wealth management to name a few. Atika was the former Chief Operating Officer and Chief Strategy Officer, South West Asia of Cheil Worldwide – a digitally integrated advertising agency, with specialisation across retail, experiential, digital media, e-commerce, influencer marketing and brand communication. Atika’s previous roles have included Global Planning Director at Wunderman Thompson in Singapore and Strategy Consultant at leading global nutrition company DSM. She has worked across markets from China to Brazil and on many exciting brands like Samsung, Unilever, Pepsi, Morris Garages, Frito Lay, Nestle, Adidas and Reckitt Benckiser. She has addressed a range of business problems for companies - from driving category adoption, market entry strategies, behaviour change, to product development and new customer segments. She actively supports the growth of young women in corporate roles. Atika has been a speaker at Cannes Lions and judged many Indian and International advertising award shows.
Dinh Thi Hoa
After the Vietnam war ended in 1975, Hoa was the first Vietnamese national to go to Harvard Business School in 1990, even before the two countries Vietnam and US normalized diplomatic relationship in 1994. After graduating from Harvard Business School Hoa helped Proctor & Gamble, the most famous consumer company in US to set up operations in Vietnam. While working in Proctor & Gamble, Hoa developed her deep expertise in consumer marketing. In 1994, Hoa became the founding member of the Marketing faculty of Hanoi Business School and co-taught with Rohit Deshpande who is professor of Marketing at Harvard Business School today. Since then, Hoa has built a dozen companies in different sectors - hospitality, entertainment, education, fintech, finance. One of the companies that Hoa built - MOMO became the first fintech unicorn in Vietnam in 2022. Hoa also invested, and sits on the boards of other multi-billion-dollar companies in Vietnam. Hoa was board member of REE Cop, a property, manufacturing company that first went IPO in Vietnam Hoa helped to build the retail business of FPT company, the first and biggest tech company in Vietnam with market cap of $8billion today Hoa has been a Board member of ACB bank, the biggest private bank of Vietnam since 1996 until today In 2012 Hoa was the speaker at INK/TED event in Mumbai alongside Deepak Chopra and James Cameron, where Hoa spoke about launching MOMO and her dream of building the first tech unicorn of Vietnam, which became true 10 year later in 2022 In the same year 2012, Hoa was in the Newsweek’s, (a US magazine), list of 100 world’s most influential women alongside Hillary Clinton Today Hoa helps to runs a few non-profit organizations including Conservation Vietnam, Vietnam Education Innovation Fund, and AiViet Technology Fund
Chairperson - Galaxy Media and Entertainment
Dinh Thi Hoa
Chairperson - Galaxy Media and Entertainment
After the Vietnam war ended in 1975, Hoa was the first Vietnamese national to go to Harvard Business School in 1990, even before the two countries Vietnam and US normalized diplomatic relationship in 1994. After graduating from Harvard Business School Hoa helped Proctor & Gamble, the most famous consumer company in US to set up operations in Vietnam. While working in Proctor & Gamble, Hoa developed her deep expertise in consumer marketing. In 1994, Hoa became the founding member of the Marketing faculty of Hanoi Business School and co-taught with Rohit Deshpande who is professor of Marketing at Harvard Business School today. Since then, Hoa has built a dozen companies in different sectors - hospitality, entertainment, education, fintech, finance. One of the companies that Hoa built - MOMO became the first fintech unicorn in Vietnam in 2022. Hoa also invested, and sits on the boards of other multi-billion-dollar companies in Vietnam. Hoa was board member of REE Cop, a property, manufacturing company that first went IPO in Vietnam Hoa helped to build the retail business of FPT company, the first and biggest tech company in Vietnam with market cap of $8billion today Hoa has been a Board member of ACB bank, the biggest private bank of Vietnam since 1996 until today In 2012 Hoa was the speaker at INK/TED event in Mumbai alongside Deepak Chopra and James Cameron, where Hoa spoke about launching MOMO and her dream of building the first tech unicorn of Vietnam, which became true 10 year later in 2022 In the same year 2012, Hoa was in the Newsweek’s, (a US magazine), list of 100 world’s most influential women alongside Hillary Clinton Today Hoa helps to runs a few non-profit organizations including Conservation Vietnam, Vietnam Education Innovation Fund, and AiViet Technology Fund
Dr. Amar Raj Singh
DIRECTOR AND AI EXPERT, SHOOLINI UNIVERSITY
Dr. Singh is an education leader and AI trainer with over two decades of experience in technology-enabled learning. His recent work focuses on practical applications of Artificial Intelligence, where he conducts workshops and training sessions for corporate professionals, faculty members, students, and public leaders. Known for simplifying complex AI concepts, he helps audiences leverage AI tools to enhance productivity, creativity, communication, and decision-making in the real-world.
Narayan Devanathan
President & Chief Strategy Officer South Asia | dentsu
Narayan Devanathan is a seasoned marketing and strategy leader with over 25 years of experience at the intersection of business, brand, and public impact. As President and Chief Strategy Officer for South Asia at Dentsu, he leads the central strategy function, shaping long-term growth and transformation for the network and its clients. With over a decade at dentsu, Narayan has played a pivotal role in building integrated strategic capabilities, driving innovation and delivering impactful brand solutions across categories. His work spans some of India’s most iconic brands, including Royal Enfield, Airtel, and KFC, where he has contributed to shaping brand narratives and business outcomes. Known for his sharp strategic thinking and nuanced understanding of culture, Narayan often positions himself at the intersection of the state and the market, bringing a broader societal lens to marketing and communication. His perspectives frequently explore the evolving role of media and technology in shaping modern brand engagement. Academically, he holds advanced degrees in business, marketing and communications from institutions in India and the United States. Beyond his professional work, he is also a long-distance runner, reflecting his belief in endurance, consistency and long-term value creation.
Narayan Devanathan
President & Chief Strategy Officer South Asia | dentsu
Narayan Devanathan is a seasoned marketing and strategy leader with over 25 years of experience at the intersection of business, brand, and public impact. As President and Chief Strategy Officer for South Asia at Dentsu, he leads the central strategy function, shaping long-term growth and transformation for the network and its clients. With over a decade at dentsu, Narayan has played a pivotal role in building integrated strategic capabilities, driving innovation and delivering impactful brand solutions across categories. His work spans some of India’s most iconic brands, including Royal Enfield, Airtel, and KFC, where he has contributed to shaping brand narratives and business outcomes. Known for his sharp strategic thinking and nuanced understanding of culture, Narayan often positions himself at the intersection of the state and the market, bringing a broader societal lens to marketing and communication. His perspectives frequently explore the evolving role of media and technology in shaping modern brand engagement. Academically, he holds advanced degrees in business, marketing and communications from institutions in India and the United States. Beyond his professional work, he is also a long-distance runner, reflecting his belief in endurance, consistency and long-term value creation.
Narayan Devanathan
President & Chief Strategy Officer South Asia | dentsu
Narayan Devanathan is a seasoned marketing and strategy leader with over 25 years of experience at the intersection of business, brand, and public impact. As President and Chief Strategy Officer for South Asia at Dentsu, he leads the central strategy function, shaping long-term growth and transformation for the network and its clients. With over a decade at dentsu, Narayan has played a pivotal role in building integrated strategic capabilities, driving innovation and delivering impactful brand solutions across categories. His work spans some of India’s most iconic brands, including Royal Enfield, Airtel, and KFC, where he has contributed to shaping brand narratives and business outcomes. Known for his sharp strategic thinking and nuanced understanding of culture, Narayan often positions himself at the intersection of the state and the market, bringing a broader societal lens to marketing and communication. His perspectives frequently explore the evolving role of media and technology in shaping modern brand engagement. Academically, he holds advanced degrees in business, marketing and communications from institutions in India and the United States. Beyond his professional work, he is also a long-distance runner, reflecting his belief in endurance, consistency and long-term value creation.
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