Presents
The Bhutan Brand Retreat
An immersive workshop on the future of branding
An initiative of Storm the Norm Academy and Comms News
16th to 19th April 2025
Ozen Resort, Paro Valley, Bhutan
ABOUT THE RETREAT
How to grow your business using the power of branding? How will your brand adapt to the rapid pace of technological change? Will the existing rules of building brands apply in future? How will you manage the evolving expectations of consumers?
Today, brands and businesses are facing some of the toughest challenges out there: tech disruption, rapid commoditization or lack of differentiation, rising media costs, severe competition and low attention spans of customers.
Growing a business is like growing a tree in some ways. Apart from a good seed you also need growth accelerators like fertile soil, great air, sun, water and compost. Great branding is like having a great seed i.e. brand idea plus all the growth accelerators.
As branding undergoes seismic shift, we invite you to join us for the exclusive 3-day Bhutan Brand Retreat, set against the stunning backdrop of snow-capped Himalayan peaks and verdant forests. Explore the art and science of branding to adapt to the evolving landscape and prepare your brand for the future.
An Initiative of
PRESENTED BY
Supported by
PROGRAMME FACILITATORS AND SPEAKERS 2025
Get insights, tools and frameworks from highly successful and experienced brand practitioners who have worked on a multitude of well-known brands across industries and geographies.
FIRE - SIDE CHAT
Exclusively for Bhutan Brand Retreat attendees
Exclusively for Bhutan Brand Retreat attendees
Guest Speaker:
Arun Kapur
DIRECTOR AT THE ROYAL ACADEMY, BHUTAN
Guest Speaker:
Rohit Bansal
GROUP HEAD OF COMMUNICATIONS, RELIANCE INDUSTRIES
Date: 16th April 2025
Venu: Druk Gyalpo’s Institute, Paro
KEY DISCUSSION AREAS
BRAND PURPOSE & BUSINESS SUCCESS
A Company’s Brand Purpose must be more than a mere slogan or a ‘good-to-have’ statement if it’s to be an effective driver of growth. In fact, it should ideally be the kind that empowers an organization to hold itself accountable with transparency and be true to its core values.
The ‘why’ of purpose can resonate deeply with consumers and provide a trusted ‘north star’ to guide strategic decision-making. This is certainly an area ripe for more rigorous discussions & an opportunity to shape your organization’s BRAND PURPOSE with a straight commercial advantage.
In this session of the workshop, we will focus on helping you craft your organisation’s aspirational-packed purpose that will be the galvanizing force in driving all your business actions. A corporate purpose that is grounded in humanity and inspires a call to action; one where sustainable profit is a natural outcome for the business.
DEMYSTIFYING THE SCIENCE UNDERLYING BRAND POSITIONING
Having crafted an inspiring purpose, and arrived at a strong narrative, the next step will be to help bring alive that purpose in the marketplace in a manner that strongly positions your company’s offering as a uniquely differentiated product/service with a strong consumer value proposition. All things equal, effective positioning is often the difference between a thriving business and one that gets lost in the sea of competition.
Through a structured & scientific process, this session will help you understand the key building blocks of the strategic positioning process and the relevance of data & insights in crafting a strong brand positioning.
LEARN WHY BRAND STORYTELLING IS THE FUTURE OF MARKETING
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s productivity & profitability.
In our fast-paced, digital age, human connection is a rare gem. To stand out, businesses must forge meaningful relationships with their audiences. Enter brand storytelling—a powerful tool that blends facts and emotions into a compelling narrative..
Transform your marketing approach by making storytelling a foundational element. Join our workshop to discover how to create a captivating brand narrative that boosts visibility, drives profit, and leaves a lasting impact!
BRAND PURPOSE & BUSINESS SUCCESS
A Company’s Brand Purpose must be more than a mere slogan or a ‘good-to-have’ statement if it’s to be an effective driver of growth. In fact, it should ideally be the kind that empowers an organization to hold itself accountable with transparency and be true to its core values.
The ‘why’ of purpose can resonate deeply with consumers and provide a trusted ‘north star’ to guide strategic decision-making. This is certainly an area ripe for more rigorous discussions & an opportunity to shape your organization’s BRAND PURPOSE with a straight commercial advantage.
In this session of the workshop, we will focus on helping you craft your organisation’s aspirational-packed purpose that will be the galvanizing force in driving all your business actions. A corporate purpose that is grounded in humanity and inspires a call to action; one where sustainable profit is a natural outcome for the business.
DEMYSTIFYING THE SCIENCE UNDERLYING BRAND POSITIONING
Having crafted an inspiring purpose, and arrived at a strong narrative, the next step will be to help bring alive that purpose in the marketplace in a manner that strongly positions your company’s offering as a uniquely differentiated product/service with a strong consumer value proposition. All things equal, effective positioning is often the difference between a thriving business and one that gets lost in the sea of competition.
Through a structured & scientific process, this session will help you understand the key building blocks of the strategic positioning process and the relevance of data & insights in crafting a strong brand positioning.
LEARN WHY BRAND STORYTELLING IS THE FUTURE OF MARKETING
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s productivity & profitability.
In our fast-paced, digital age, human connection is a rare gem. To stand out, businesses must forge meaningful relationships with their audiences. Enter brand storytelling—a powerful tool that blends facts and emotions into a compelling narrative..
Transform your marketing approach by making storytelling a foundational element. Join our workshop to discover how to create a captivating brand narrative that boosts visibility, drives profit, and leaves a lasting impact!
LEARNING OUTCOMES
Innovative Branding Approaches
Discover how to blend time-honoured branding principles with cutting-edge marketing tactics to enhance both brand perception and business performance.
Challenge Conventional Thinking
Engage in thought-provoking discussions that will inspire you to question existing mental models and norms. Prepare to develop disruptive, game-changing strategies that elevate your business.
Uncover Human Insights
Learn how to identify and leverage those elusive human insights that can significantly influence your brand’s success and resonate deeply with your audience.
Data-Driven Decision Making
Gain the skills to interpret and analyze data effectively, allowing you to extract valuable business truths that guide your branding efforts.
Master Messaging & Storytelling
Explore the latest concepts in messaging and storytelling that captivate audiences and strengthen brand loyalty.
Leverage Digital Tools
Understand how to incorporate digital tools into your brand-building strategies, enhancing your ability to connect with consumers in a meaningful way.
WHO SHOULD ATTEND
Founders of SME Start-ups
Mid to Senior Level Marketing Executives
Brand Heads and C-Suite Executives focusing on growth strategy
Why Attend?
This workshop is not just about learning; it’s about transforming your approach to branding. By participating, you will equip yourself with the knowledge and skills needed to create impactful branding strategies that drive business growth and foster lasting connections with your audience
OUR UNIQUE APPROACH
Our workshop is designed to empower you to challenge your mental models, think creatively and break free from conventional approaches. During the three dynamic days, you’ll engage in a highly interactive retreat that combines group collaboration with individual insights to create a tailored strategy for your brand. This workshop is not just about learning; it’s about transforming your approach to branding. By participating, you will equip yourself with the knowledge and skills needed to create impactful branding strategies that drive business growth and foster lasting connections with your audience
What Sets Us Apart
Innovative Templates & Visualization Techniques:
Developed by Storm The Norm Academy, these tools are designed to evoke lateral thinking and inspire innovative solutions that elevate your brand.
Expert-Led Sessions:
Learn from industry leaders Anisha Motwani, Ameen Haque, and Atika Malik, who will guide you through multiple case studies and real-life examples.
Opportunity
Opportunity to review & refine your brand blueprint with the experts.
Personalized Attention
With limited seats, you’ll benefit from deeper discussions and dedicated time with each expert.
Certification of Participation
Earn recognition from both Storm The Norm Academy and Comms News.
Innovative Templates & Visualization Techniques:
Developed by Storm The Norm Academy, these tools are designed to evoke lateral thinking and inspire innovative solutions that elevate your brand.
Expert-Led Sessions:
Learn from industry leaders Anisha Motwani, Ameen Haque, and Atika Malik, who will guide you through multiple case studies and real-life examples.
Opportunity
Opportunity to review & refine your brand blueprint with the Experts
Personalized Attention
With limited seats, you’ll benefit from deeper discussions and dedicated time with each expert.
Certification of Participation
Earn recognition from both Storm The Norm Academy and PR Club.
Unlock your brand’s potential and stand out like never before!
Unlock your brand’s potential and stand out like never before!
SERENITY IN PARO VALLEY
Perched at 3,090 meters in the tranquil Paro Valley, Ozen Resort offers breathtaking views of snow-capped peaks like Jichu Drakye. Surrounded by timeless villages and pristine natural beauty, the resort is a serene sanctuary for relaxation and adventure.







Participant Sharings
"This was the first time I was exposed to the brand-building process and was simply wowed by the insights on brand purpose, target audience, and positioning. The session host, speakers, Resource Leaders and others were mindful that these were some of the baby steps that we are taking in an otherwise exhaustive and niche process."
"This was the first time I was exposed to the brand-building process and was simply wowed by the insights on brand purpose, target audience, and positioning. The session host, speakers, Resource Leaders and others were mindful that these were some of the baby steps that we are taking in an otherwise exhaustive and niche process."
"This was the first time I was exposed to the brand-building process and was simply wowed by the insights on brand purpose, target audience, and positioning. The session host, speakers, Resource Leaders and others were mindful that these were some of the baby steps that we are taking in an otherwise exhaustive and niche process."
"This was the first time I was exposed to the brand-building process and was simply wowed by the insights on brand purpose, target audience, and positioning. The session host, speakers, Resource Leaders and others were mindful that these were some of the baby steps that we are taking in an otherwise exhaustive and niche process."
"This was the first time I was exposed to the brand-building process and was simply wowed by the insights on brand purpose, target audience, and positioning. The session host, speakers, Resource Leaders and others were mindful that these were some of the baby steps that we are taking in an otherwise exhaustive and niche process."
SPECIAL ATTRACTIONS OF THE RETREAT
Bhutan’s untouched natural beauty and deeply rooted traditions create a perfect backdrop for exploring and redefining your brand’s purpose. Let the Land of Happiness inspire you to build meaningful, impactful, and enduring brands.
Bhutanese Hospitality
Experience the warmth of Bhutanese culture through the centuries-old Chipdrel ceremony.
Archery Sessions
Engage in traditional archery with local experts, a cherished national sport.
Khuru Experience
Participate in a local Khuru session, learning the art of dart throwing from skilled locals.
Cultural Performances
Enjoy vibrant cultural song and dance performances that showcase Bhutan’s rich heritage each evening.
Monastery Visit
Take a guided tour of a nearby monastery, immersing yourself in the spiritual ambience of Bhutan.
Sound Bath
Relax and rejuvenate with a traditional Bhutanese sound bath, featuring soothing gong sessions that harmonize body and mind.
Glimpses










PROGRAMME PRICING
Price per participant
INR 2,47,800/
all inclusive.
- Round trip flight: Delhi-Paro-Delhi
- Three nights stay in a single room at the luxurious Ozen Resort
- The retreat fee
- Gourmet meals (3 meals – 3 days)
- Airport transfers (in Bhutan)
- Special Bhutan attractions
Flight Details
- Onward journey on Druk Air KB203 -16APR Wednesday DEL-PBH 0500 0700
- Return journey on Druk Air KB202 – 19APR Saturday PBH-DEL 1155 1345
- Attendees should aim to be at New Delhi airport by 2 am on 16th
