Presents
The Solan Brand Retreat
An immersive workshop on the future of branding in the age of AI
An initiative of Storm The Norm Academy &
Shoolini University
23rd to 25th October 2026
Solan, Shoolini University
ABOUT THE RETREAT
Branding and Marketing in the
Age of AI
We are living through a profound paradox in marketing. The very technologies that promised to give brands an edge — AI-powered personalisation, data-driven optimisation, automated messaging at scale — have become so universally accessible that they now produce the opposite effect: convergence. When every brand has access to the same intelligence and the same tools, differentiation through efficiency alone becomes a race to the bottom. The playing field has not just levelled; it has flattened entirely.
And yet, within this paradox lies the greatest commercial opportunity available to marketers today. In a world of endless, optimised, algorithmically perfect choice, emotion is what creates preference. Trust, consistency, and a brand personality that cannot be reverse-engineered from a dataset are the only assets that AI cannot simply democratise away.
This three-module workshop is built on that conviction. It moves participants through the strategic, the narrative, and the practical — from rethinking what brand differentiation even means in an AI-driven market, to mastering the storytelling craft that makes a brand genuinely memorable, to getting hands-on with AI as a creative collaborator rather than a threat. The goal is a new kind of marketer: one who is technologically fluent, strategically grounded, and deeply, irreducibly human in how they build brands that last.
An Initiative of
PRESENTED BY
PROGRAMME FACILITATORS AND SPEAKERS 2026
Get insights, tools and frameworks from highly successful and experienced brand practitioners who have worked on a multitude of well-known brands across industries and geographies.
KEY DISCUSSION AREAS
THE LAST DIFFERENTIATOR Brand Strategy for an AI-Driven Market
Brand Strategy for an AI-Driven Market
When every competitor has access to the same data, the same tools, and the same optimisation playbooks, strategy alone is no longer enough. This module challenges participants to reframe how they think about brand differentiation — moving away from feature-led positioning toward the deeper architecture of purpose, values, and emotional resonance. We explore why trust and consistency have become the new competitive moat, how to build a brand personality that is genuinely difficult to replicate, and what it means to treat branding as a strategic capability rather than a communications afterthought. Participants leave with a sharpened lens on what makes their brand not just visible, but irreplaceable.
Learning Outcomes
- Diagnose where your brand currently competes on capabilities (easily replicated) versus character (difficult to replicate) — and close the gap.
- Build a differentiation framework anchored in purpose, emotional connection, and consistency that holds up in an AI-saturated market.
- Reposition branding from a communications function to a core strategic asset within your organisation.
ELEVATE YOUR STORY The Architecture of Narratives That Cut Through
Everyone is a storyteller. We are surrounded by brand stories. Yet, we are also surrounded by bland stories. Very few cut through the clutter and make us sit up and talk about them.
How and where to find the stories worth telling? How to elevate the brand idea and positioning using storytelling?
Ameen will break down STORY for you so that you can elevate yours. He will also unpack how to simplify the complex. Using the story code, you should be able to tell a story in any medium, anywhere, of any duration (long format or super short).
Using AI to elevate your marketing. Live lab: hands on exercise.
Learning Outcomes
- Decode the structural elements of a compelling brand story and apply a repeatable storytelling framework across formats and durations.
- Identify the stories already living inside your brand — in your customers, your culture, your founding — that are waiting to be told.
AI AS A CREATIVE COLLABORATOR Elevating Your Marketing in Practice
AI is not here to replace the marketer. It is here to amplify the ones who know how to use it. This module moves beyond theory into a live, hands-on lab where participants experience firsthand how AI tools can accelerate ideation, sharpen messaging, personalise at scale, and unlock creative possibilities that would otherwise be time or resource-prohibitive. Crucially, the session is anchored in judgment — knowing when to let AI do the heavy lifting and when human instinct, cultural nuance, and emotional intelligence must lead. The goal is a new kind of marketing fluency: one that is technologically confident and deeply, irreducibly human.
Learning Outcomes
- Hands-on fluency with AI tools applied to real marketing tasks — ideation, copywriting, audience personalisation, and campaign concepting.
- Develop the editorial judgment to know when AI output is a launchpad and when it needs human instinct, cultural sensitivity, and creative courage to elevate it.
- Leave with at least one AI-assisted marketing asset built during the session that you can take back and deploy immediately.
WHO SHOULD ATTEND
Founders of SME Start-ups
Mid to Senior Level Marketing Executives
Brand Heads and C-Suite Executives focusing on growth strategy
AGENDA
| TIME | ACTIVITY | DETAILS | LEAD / SPEAKER |
| 10:30 AM | Arrive in Chandigarh | The drive from airport or train station to campus is two hours | |
| 1:00 – 2:00 PM | Welcome Lunch | Shoolini Campus | |
| 2:00 – 2:45 PM | Campus Tour | Post lunch walk in the hills | |
| 2:45 – 3:00 PM | Assemble in the Hall | Session begins | |
| 3:00 – 3:15 PM | Opening Remarks | Setting the tone | Amith Prabhu |
| 3:15 – 3:40 PM | Warm-up Activity | Breaking the ice | Anisha Motwani |
| 3:40 – 4:00 PM | Session 1: Decoding Brand | Demystifying the Science Underlying Brand Positioning. | Anisha Motwani |
| 4:00 – 5:00 PM | Session 2: Brand Purpose | Crafting a purpose statement | Narayan Devanathan |
| 5:00 – 5:30 PM | Tea Break | Networking | |
| 5:30 – 6:00 PM | Session 3: Organising the Idea | A structured, insight-led process to sharpening the idea | Narayan Devanathan |
| 6:00 – 6:30 PM | Working Session | Group exercise | Delegates |
| 6:30 – 7:30 PM | World Café & Sharing | Group presentation | Anisha Motwani |
| 7:30 – 7:45 PM | Remarks from the host | Thoughts from the management at Sholini University | Nishtha Anand |
| 7:45 PM | Transportation to Chillaru Resort | ||
| 8.30 PM – 9:30 PM | Dinner | Chillaru Resort |
| TIME | ACTIVITY | DETAILS | LEAD / SPEAKER |
| 9:25 AM | Assemble in the Hall | ||
| 9:30 – 9:40 AM | Introduction to Day 2 | An idea called Sparkle Gift Cards | Amith Prabhu |
| 9:40 – 10:00 AM | Recap | Framing the retreat’s core thesis | Anisha Motwani |
| 10:00 – 11:30 AM | Session 4: Elevate your story | The Architecture of Narratives That Cut Through | Ameen Haque |
| 11:30 – 12:00 PM | Tea Break | ||
| 12:00 – 1:30 PM | Session 5: Storytelling code | Applying the storytelling code hands-on | Ameen Haque |
| 1:30 – 2:30 PM | Lunch | Networking | |
| 2:30 – 3:30 PM | Session 6: AI in Marketing | Hands-on lab using AI to speed up ideation, sharpen messaging, and personalise at scale | Dr. Amar Raj Singh |
| 3:30 – 4:30 PM | Session 7: Gen AI Working Session | Live application lab – Participants build at least one AI-assisted marketing asset to take away | Dr. Amar Raj Singh |
| 4:30 – 5:00 PM | Tea Break | Networking | |
| 5:00 – 6:00 PM | Session 8: Assimilation | Bringing together everything covered across the day – brand purpose, positioning, storytelling, and AI | All Speakers |
| 6:15 PM | Transportation to Chillaru Resort | ||
| 8:00 PM – 10:00 PM | Dinner & Drinks | Networking |
OUR UNIQUE APPROACH
Our workshop is designed to empower you to challenge your mental models, think creatively and break free from conventional approaches. During these dynamic days, you’ll engage in a highly interactive retreat that combines group collaboration with individual insights to create a tailored strategy for your brand. This workshop is not just about learning; it’s about transforming your approach to branding. By participating, you will equip yourself with the knowledge and skills needed to create impactful branding strategies that drive business growth and foster lasting connections with your audience
What Sets Us Apart
Innovative Templates & Visualization Techniques:
Developed by Storm The Norm Academy, these tools are designed to evoke lateral thinking and inspire innovative solutions that elevate your brand.
Expert-Led Sessions:
Learn from industry leaders Anisha Motwani, Ameen Haque, Narayan Devanathan and Dr. Amar Raj Singh, who will guide you through multiple case studies and real-life examples.
Opportunity
Opportunity to review & refine your brand blueprint with the experts.
Personalized Attention
With limited seats, you’ll benefit from deeper discussions and dedicated time with each expert.
Certification from the prestigious Shoolini University & Storm The Norm Academy
Earn recognition from Shoolini University.
Unlock your brand’s potential and stand out like never before!
Getting here & Retreat logistics
- Delegates may fly into Chandigarh airport or arrive by train to Chandigarh from Delhi. From the train station or airport, the Shoolini campus is a two-hour drive.
- We have a welcome lunch on Friday, 23rd October from 1 PM to 2:30 PM followed by the sessions from 3 PM to 8 PM and then dinner.
- Next day the sessions run from 9:30 AM to 6:30 PM with lunch and tea breaks.
- One may leave the resort anytime after breakfast or sunrise on Sunday, 25th October to catch a train or flight from Chandigarh.
- The distance between the campus and the resort is 6 kms, about a 15-minute drive.
- The university will provide transportation on 23rd evening as well as on 24th morning and evening between the campus and resort.
PROGRAMME PRICING
Retreat fee
INR 70,000/
+ GST per person
Covers lunch and dinner on 23rd October | Breakfast, lunch and dinner on 24th and Breakfast on 25th October
- Round trip flight: Delhi-Paro-Delhi
- Three nights stay in a single room at the luxurious Ozen Resort
- The retreat fee
- Gourmet meals (3 meals – 3 days)
- Airport transfers (in Bhutan)
- Special Bhutan attractions
Flight Details
- Onward journey on Druk Air KB203 -16APR Wednesday DEL-PBH 0500 0700
- Return journey on Druk Air KB202 – 19APR Saturday PBH-DEL 1155 1345
- Attendees should aim to be at New Delhi airport by 2 am on 16th
